The Brand Called You

This episode of The Brand Called You - TBCY - Cees Links - entrepreneur, wireless tech pioneer, and the quiet force behind Wi-Fi standardization discovers how a team led from the Netherlands helped change the world, one protocol at a time.

Frits Bussemaker interviews Cees about his journey through the early days of WiFi, technology that has fundamentally transformed our world, despite its rocky start. Together, they explore the challenges of entrepreneurship, what it takes to turn a brilliant idea into a market-ready reality, and the critical role leadership and vision plays in achieving success.

Podcast available here:

• From TBCY

• From Spotify